Exceptional coffee and wine are coming May 23.

1234 Milwaukee Ave in South Milwaukee is set to open as a combo space featuring a coffee bar for all your to-go and drink-in needs, as well as a full-service wine bar featuring Wisconsin-produced wines. The coffee bar: Virtue Coffee. The wine bar: Valor Wine. And there’s more! The dedicated workspace in the back of the building will also serve as home base for existing interior design business, Honor Interiors.

With our grand opening coming May 23, we are reveling in all the anticipatory excitement for these new ventures! Throughout South Milwaukee and beyond, we’ve generated quite the buzz. Take a look at a selection of local media features highlighting the enthusiasm around these new businesses and what they mean for South Milwaukee.

What They’re Saying:

Milwaukee Journal Sentinel

• In this Milwaukee Journal Sentinel’s piece, Erik S. Hanley covers our plans for a range of seating options – including the much-anticipated rooftop patio (hello summer evenings!) – and our goal “to bring a strong sense of community” to the neighborhood. Hanley also overviews the renovation work we’ve undertaken alongside Compass Construction & Remodeling. This work includes restoration of the tin ceiling, repairs, painting, refinishing the beautiful hardwood flooring, and more.
  • Why we love it: This feature captures the heart of what we’re creating, which is spaces that feel intentional, welcoming, and built with care. The nod to historic elements like the tin ceiling paired with modern updates reflects our philosophy perfectly. We’re honoring the past while shaping something new.
  • Other highlights: Our plans for gas heaters on the patio, which will allow us to keep that outdoor seating area open May to November. That means cozy happy hours, coffee under the stars, and enjoying our space long after the leaves have turned.

Milwaukee Business Journal

• Milwaukee Business Journal featured us in their Food & Lifestyle section. In the article, Linda Spice writes that the three businesses under one roof will offer something entirely unique to South Milwaukee.
  • Our favorite takeaway: The recognition that Virtue, Valor, and Honor together form more than just a shared address; they create a dynamic destination. You can grab your daily cappuccino, plan your next space with an interior designer, or toast to the weekend with a locally crafted rosé. It will all flow seamlessly in one beautifully designed location.

South Milwaukee Blog

• The South Milwaukee Blog has also been following Virtue & Valor’s progress. In one of Alderman Tim’s updates, he wrote about our $100,000 business development grant from the City of South Milwaukee. You can read more about that here.
  • Why it matters: We’re deeply grateful for the support from the city and community. That investment isn’t just in us—it’s in the belief that local, creative, and connected businesses can transform neighborhoods and foster pride of place.

Coming May 23: Follow Us for Updates

For ongoing updates on our progress and the date of our grand opening, you’ll want to follow us on social media. Pop over to our Facebook and Instagram profiles for posts about our first featured wine (psst… it’s Captain’s Walk from Green Bay!). You’ll also learn more about our building mural and more.

Coming May 23, Virtue Coffee & Valor Wine will be open before you know it. Right in time for those legendary warmer Wisconsin months. We can’t wait to welcome you to our rooftop patio and offer you a crisp glass of wine. And for those rainy mornings, what could be better than a cozy cup of coffee in our freshly-designed interior? No matter what your drink of choice, plan to make Virtue & Valor your go-to spot in South Milwaukee. Cheers to that!